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Exploring How Technology Impacts the Future of Creativity
The Studio That Never Forgets: Harnessing Institutional Memory with Agentic AI
Why creative studios lose their best ideas - and how AI turns fleeting expertise into permanent competitive advantage.
Mark Rubbo
13 Jun 2025
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4 min read
Reeling in Imagination: AI’s Net in the Sea of Creativity
How AI fast tracks the visualization of ideas allowing artists to streamline their process from the initial spark to the final output.
NEAL TODNEM
23 May 2025
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3 min read
Be Slow & Keep Your Human Edge
Why slowing down and refining AI-driven content keeps your message sharp, authentic, and distinctly human.
Mark Rubbo
26 Feb 2025
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3 min read
How AI Feedback Loops Enhance Writing and Creativity
How learning through AI's instant feedback made me a better writer
Mark Rubbo
31 Jan 2025
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3 min read
The Art of Choosing: Why Decisions Are the New Measure of Creativity
How AI will shift our focus from technical skill to decision-making
Mark Rubbo
24 Dec 2024
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4 min read
The Future Is Fake: Embracing the Blurred Lines Between Reality and Fiction
When fiction feels real, truth becomes negotiable
Mark Rubbo
02 Dec 2024
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4 min read
AI-generated Media: Discovery in the Landscape of Infinite Possibility
AI-generated works can be viewed as a form of creation through discovery
Mark Rubbo
09 Oct 2024
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3 min read
AI and Obsolescence
Or: How We Learned to Stop Worrying and Love AI
AI may decrease the need for human input, like a once-popular actor being written out of a show
Mark Rubbo
07 Oct 2024
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3 min read
AI Loops: How Interconnected AI Models Will Shape Our Future
The future of AI will be shaped by how we interconnect and "loop" three different AI models.
Mark Rubbo
07 Oct 2024
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3 min read
The Contextual Challenge: AI vs. Human Perception
Understanding the importance of context and perception in AI and automation
Mark Rubbo
07 Jan 2024
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2 min read
AI Will Devour Intelligence
AI is devouring intelligence while reshaping industries, and redefining the future of work
Mark Rubbo
07 Nov 2023
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3 min read
Biting into Apple: The Deeper Meaning of Apple's Name
How Steve Jobs' choice of 'Apple' reflects intuitive design and a search for knowledge
Mark Rubbo
30 Oct 2023
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2 min read
Plagiarmixing: Idea Ownership in the Age of Generative AI
In a world of AI-generated content, it's clear we've always been generative beings just "plagiarmixing"
Mark Rubbo
20 Jun 2023
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4 min read
Aligning AI with Brand Values
The future of advertising uses AI as a partner, not just a tool, in crafting innovative and effective campaigns that surprise and delight consumers.
Mark Rubbo
26 Jan 2023
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2 min read